Project Description

RJF Motorhomes, Autosport International,
NEC Birmingham

RJF Motorhomes are specialists in American motorhomes and RV’s. Specialising in supplying the ultimate luxury mobile home experience from start to finish, they have an extensive fleet of American RVs, motorhomes, trailers and fifth wheelers for hire.

This was the first time RJF had exhibited at a show and naturally they wanted to showcase their finest products. Working together through the design process we created a space that was interesting, inviting and most importantly showcased one of the luxury vehicles in the fleet the Vanleigh Vilanos.

Using cable flooring we built a raised floor with a sloped edge making the whole stand accessible to wheelchair users. We then laid artificial grass and began the rest of the build. Installing a 90” touchscreen with an interactive walkthrough of the whole fleet customers were immersed and could really get a feel for the size and specification of the products.

We built a comfortable seating area where people could take a break from the show and view the RJF promotional video. ICS produced this video which showcased the fleet, using our camera drone we shot some unique aerial shots of the vehicles and spent the day focussing on the beautiful features throughout all on location at Silverstone.

Inside the fifth wheel we installed technology to the already installed screens so this video could play seamlessly throughout on a continuous loop.

Adding extra touches such as moving lights, graphic prints and plants the stand was attractive and appealed to numerous customers generating dynamic leads for the business.